Social Media Optimisation is one of the newest buzzwords to hit Australia because SMO is a little different than SEO. With search engine optimisation, you focus on your website and making it look its best. With Social Media Optimisation, you’re more focused on the various media platforms, such as Snapchat, Instagram, and Twitter. These spaces allow you to create content and share it with others, even those who aren’t necessarily customers. If just one client likes or shares the information you provide, it can go viral, which means millions of people can see that information.
The goal of SMO in Australia is to boost your online reputation as someone who is an authority figure on the matter. It doesn’t matter which industry you’re in, as long as you share and give information in your niche. For example, if you sell vacuums, you can still post articles and information about cleaning, as it relates to what your product does. Offering such services to your clients means that you will likely have access to their social media accounts or will provide content for them, such as the biography and other engaging information. This also means that you will need to show them how well you’re doing.
At eBrandz, they realise that your job is challenging. You probably don’t have the time or desire to create a reporting app or dashboard that lets others see your features. The goal here is to utilise them as a third-party vendor who can help. Their dashboard gives everyone full visibility into the campaign efforts. They can also connect all social media accounts so that you and your clients can view information about fans, followers, demographics and more. SMO in Australia is all about optimising your client’s social media platforms, and eBrandz can help you do that.